Motivation in Business: Love or Fear?

 Introduction

When it comes to business, two types of people exist: those who take action and those who merely talk about it. No matter how tough one is, at some point in their career, they will have to face uncomfortable situations, make big sacrifices and decisions, all for the sake of their goal. In this article, we will explore the difference between fear and love as motivators and how they affect businesses.

Entrepreneurship requires

Entrepreneurship requires a lot of work and sacrifice if one wants to achieve financial success and all that comes with it - better attorneys, better homes, better cars, better vacations. It is important to realize that it takes a lot of dedication to get there. Starting a business may seem easy, but it is extremely hard to keep it going,

 Especially given the illusions that the internet may create. Many people start businesses but fail before they even get started. For instance, many have tried dropshipping or podcasting but gave up after realizing that it takes time and hard work to build a successful business.

Most business people

Most business people, even those who persevere, do not put in the work and dedication necessary to grow their businesses. Others get comfortable after achieving their first success, lose focus, and let everything collapse. It is crucial to understand that business is not a walk in the park, but a beast that requires taming, and most of us lack the necessary fuel to stay focused for long hours.

Motivation

Motivation can come from two categories, love and fear. Love is the kind of motivation one would give to a young person; going easy on them, forgiving their mistakes, and not holding them accountable. In the real world, you will be refused multiple times, fail, and have to stand back up and keep going. 

Most young people have a false perception of reality because their parents always said yes to them and continuously protected them from any mental or physical harm. Kids and teens need to experience real consequences and be accountable for their actions; otherwise, they can become too sensitive and be ill-equipped to face life's challenges.

Fear is far

Fear is far more motivating than love because of the urgency and consequences associated with it. Fear arises when one is running out of money and has no choice but to work hard, or they might miss their rent payment. The kind of urgency one feels when the deadline of a project is tomorrow, and they still have a lot to do. During these times, one is more productive, focused, and hardworking simply because the consequences of not working are much worse than not working.

However, there are unpleasant consequences to working towards one's dreams too, and this is why most people procrastinate in achieving their goals. The consequence isn't stressful enough to motivate them to take action. As humans, we do everything for one of two reasons: to avoid or solve pain, or to gain pleasure.

 Solving pain, or avoiding pain, is far more motivating than gaining pleasure. This is why salespeople always try to push a problem before asking you to buy. They do this by asking you a question or stating something relatable.

If you want to become properly motivated, you have to work on it. Motivation doesn't just happen; it is something you have to create for yourself. There are several ways to get motivated, such as finding a mentor, focusing on the end goal, celebrating small successes, and breaking down big goals into smaller, achievable ones.

Conclusion

In conclusion, love and fear can both be powerful motivators, but fear can be a more effective motivator when the stakes are high. To succeed in business, one needs to have a healthy balance of both love and fear. They need to be willing to make sacrifices and take risks to achieve their goals, while also being kind to themselves and learning from their mistakes. Ultimately, being properly